In 1924, at just 26 years of age, Emil Frey, the company's founder, opened a repair workshop for motorbikes in Zurich. In doing so, he laid the foundation for the Emil Frey Group, which will celebrate its 100th anniversary in 2024.

In 1926, following a meeting with Jaguar founder Sir William Lyons, the world's first ever official import agreement with the brand SS Swallows (now Jaguar) was signed. As a passionate racer, Emil Frey rode various makes of motorbike up until 1935, securing many notable victories such as winning the European Grand Prix in Geneva and the Klausen Race. He didn’t just ride the motorbikes during the races, he prepared the machines himself too. In the 1950s he also took part in rallies and the Concours d'Elegance, using race cars from Jaguar and Austin. For Emil Frey, motorsport was always the best platform for demonstrating his expertise.

The racing division of Emil Frey was established in the mid-1960s. The division succeeded in tuning a number of MINI Cooper S, which were also driven by Emil Frey's son and successor Walter Frey. It also enjoyed many very successful years with the Triumph Dolomite and the Toyota Celica, both of which were awarded numerous Swiss championship titles in the 1970s.

Since 2012, the newly formed Emil Frey Racing team has concentrated solely on developing the Emil Frey GT3 Jaguar. Following tests, several races and additional development stages, Emil Frey Racing has participated in the Blancpain GT Series Endurance Cup since the 2014 season.
2015 and 2016 brought with them some notable successes. The team secured fifth place in the PRO-AM team championship, in which a total of 18 teams took part. In addition, the team stormed into third place in the PRO-AM class on Jaguar’s home turf at Silverstone in 2015. Furthermore, the Emil Frey Racing Jaguar GT3 crossed the finish line in eighth place at the traditional 24-hour race at Spa-Francorchamps. In 2016, the Jaguars' reliability was proven at the Spa-Francorchamps 24-hour race. Both vehicles managed to cross the finish line after 24 hours.

In January 2015, Emil Frey Racing took on a new, exciting project: helping to develop the brand new Lexus RC F GT3. After participating in endurance races for the first time as part of the VLN Championship at the Nürburgring Nordschleife, the newly established Lexus team entered the International GT Open Championship for the 2017 season. After an impressive victory at the opening race in Portugal, the team secured a total of four race wins and three pole positions, taking third place in both the team and driver standings in its debut year.

2018 was to be one of the most successful seasons in the history of Emil Frey Racing. The team took part in the Silver Cup of the Blancpain GT Series with the Emil Frey Jaguar GT3, which had been developed in-house, while the two Lexus RC F GT3 competed in the PRO category. For both the GT3 Jaguar, which completed its final year of professional racing, and the Lexus RC F GT3, the season was one of the most successful to date. The GT3 Jaguar secured two race wins and a total of three podium finishes and concluded the season by winning the Silver Cup in the Endurance Championship. After a tough start to its début season in the highly acclaimed Blancpain GT Series, the Lexus RC F GT3 celebrated its first podium finish at Silverstone. Just two weeks later, the Emil Frey Racing team won the Paul Ricard 1000km - a fantastic result. Taking third place in the overall team championship, the team ended a successful season.

2019 was the first season in which we raced with Lamborghini, a new manufacturer for us. A decision that quickly proved to be wise: By the end of the 2019 season, we had celebrated eight wins - including three double wins - out of a total of 14 races. Thanks to this performance, we won both the team and driver championships of the International GT Open Series. Shortly afterwards, we began preparations within the team to advance to the GT World Challenge Europe for the upcoming season and worked on the car’s ongoing development.

The GT World Challenge Europe is the most competitive GT3 series in the world, simply because of the number and density of professional teams, engineers and racing drivers. Emil Frey Racing rose to this challenge, competing in the highly competitive PRO category with two Lamborghini Huracán GT3 EVOs. Emil Frey Racing ended the season in fifth place overall.

Our strong performances have attracted plenty of attention, meaning that more and more drivers want to race for our team. In order to accommodate this, during the winter break we decided to head into the 2021 season with three Lamborghinis.
It was a very successful season for us, with many highlights. By the end of it all, we had achieved 3rd place in the overall championship standings and won the silver cup.

Emil Frey Racing participated in the GT World Challenge Europe, Endurance and the ADAC GT Masters in 2022 with 12 race weekends.
The team took the team title at the GT Masters finale in Hockenheim.
Lappalainen and Wishofer took third place in the Junior classification of the ADAC GT Masters.
With #63, Aitken, Bortolotti and Costa Balboa took third overall in the GT World Challenge Europe, Endurance.

Emil Frey Racing is opening a new chapter in 2023 and is competing for the first time with two Ferrari 296 GT3s in the GT World Challenge Europe, Sprint and is making its debut in the DTM. It was a turbulent year with ups and downs, but the team was able to take away some experience and successes. Winning the Pit Stop Challenge in the DTM is worth a special mention.

We are competing in 3 championships at the same time (DTM, GT World Challenge - Sprint and GT Masters).
We also have a customer project with Emil Frey Sportivo in the Ferrari Challenge.
Our core will be the DTM, the GT World Challenge - Sprint and the GT Masters (with our junior programme).